Tea Biz News and Insights - June 3, 2022

HEAR THE HEADLINES – Food Safety is in the Spotlight | Tea Bushes Globally are Taking a Beating this Spring Due to Climate Change | The UK Tea Academy Announces “The Leafies,” a Whole Leaf Tea Competition

| FEATURE INTRO – This week, Tea Biz is at home in Winnipeg, Canada celebrating the 6th Anniversary of the magazine’s launch and asking readers, ‘What comes next?’

Learning by Listening - Six years ago today, after a sleepless night, I learned that Kickstarter donors in 36 countries had pledged $128,107 in donations to fund Tea Journey magazine, making Tea Journey the third-highest of 1,098 Kickstarter crowdfunded periodicals. 

Hundreds of articles that have since appeared in the print edition, smartphone app, and website enabled tea enthusiasts to travel to tea gardens from Argentina to Zimbabwe, walk the terraces, watch tea being made, read the sampling notes of professional tasters, study the latest medical findings, and download culinary recipes. 

“Think of us as a digital caravan that travels to the tea lands and returns laden with artisan tea and stories to tell,” I wrote, describing Tea Journey as a magazine for tea enthusiasts, embracing the story of tea in every language with authoritative, elusive, exclusive articles, photos, and videos to help readers discover their tea destiny. 

Tea Journey has charted a course with lots of advice from a loyal following, but we need additional insights to expand our audience. Therefore, we ask that you complete a 2.5-minute online survey available on the website and social network and via email. Your response will guide the design of an online portal revealed in the next few weeks. - Dan Bolton

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