416: Win Without Lowering Your Prices with Enoch Sears

"Wow, that's a lot of money … I had no idea it was going to be that much!" If you've heard this before, you've probably presented a proposal to a client. Clients base their idea of 'too much' off false assumptions.

Fortunately, there's an effective way to win without lowering prices.

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Carpe Diem!