Billy Boulos, Co-Founder of LifeJacket Skin Protection / High Performance Sunscreens

The LifeJacket Skin Protection story began with personal setback. The co-founders were three healthy young men, who thought they were indestructible. But then, several of their friends – all healthy and in their thirties, like them – were hit by cancer. One of them was Jono, the co-founder. Through this experience they learnt that skin cancer – one of the world’s most common cancers – is not only on the rise, but also that most people don’t think about the need for year-round skin protection. That’s especially true of men who are almost twice as likely as women to die of skin cancer. Emboldened, they created LifeJacket, with the single vision of stopping the increase in skin cancer. If only more people knew the facts, the same tragedies that struck their friends could be avoided. Taking better care isn’t just about preventing skin cancer though. They believe year-round protected skin is healthy skin and healthy skin makes you happier and more confident. That’s why they design products that give your skin what it needs – all year round – for long-term skin health.

In this episode of the MenswearStyle Podcast we interview Billy Boulos, Co-Founder of LifeJacket Skin Protection about the founding story of this male focussed skin protection brand which aims to educate people on the harmful effects of sun exposure. Our host Peter Brooker and Billy talk about skin cancer, exposure to UV rays, differences between sun protection and skin protection, why men are affected by skin cancer more than women, how the business was funded, product pricing, testing and regulation, branding and brand awareness.

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