If you feel like musicians can’t reveal too much before releasing a song then keep watching. During the life cycle of creating the record, there are plenty of opportunities to create content ideas for musicians.
Forget what you THINK you know about marketing your music before you release a song and follow this simple 4 step model that can transform the way that musicians should post on Instagram and TikTok.
1) PLAY some music and create content during your jam sessions.
2) PERFECT the half finished project files and get them ready as final songs.
3) PITCH the unreleased music to tastemakers, radio and blogs to get feedback.
4) PERFORM your songs over and over again on social media to build hype.
In my opinion, what musicians should post on Instagram should feel like the behind the scenes diary of a musician acting as the CEO of their own hustle. Before releasing a single, you should share snippets of the Zoom calls, business meetings and vulnerability that comes with being an artist, not just the glamour.
What do you think of this concept?? Are you ready to try creating content ideas for musicians in these 4 phases before releasing music?