I run ads to my podcast content + blog content - Facebook Ads, also Overcast Ads, to grow my audience. Once they’re listening to my podcast, I give calls to action - download my free ebook, join my free masterclass. I’m authentically ME on my podcast, which I believe helps to build a connection with my audience - you either like me or you don’t. I use my podcast content to nurture my audience to where they need to be ready to buy my products - I give them the what and why, not so much the how. I use my podcast content to help overcome any questions, fears and hesitations my audience has about buying from me. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co
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