Thought you’d finished planning for 2020 with the last episode? Nope! In today’s episode, I’ve enlisted the help of Claire Deane from Deane and Co to plan your marketing strategy and map out your marketing plan for 2020. Claire brings over 15 years of marketing experience to the table, so needless to say she knows a thing or two about marketing planning! In this episode, we cover: Why it’s so important to enter 2020 with an overall marketing strategy and marketing plan. Where to start with planning your marketing for 2020. How to determine how much budget to allocate to your marketing for 2020 - as well as what to do if you have no budget. How far in advance to plan your content calendar. You can find out more about Claire and her CMO on-demand service at https://www.deaneand.co/ or at @deaneand.co on Instagram. Have you downloaded my free ebook - The Complete Roadmap for a Killer Launch? Grab it at stephtaylor.co/launch
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