Morgan Spencer on strategic PR, using PR to stand out in your industry and how to DIY a PR campaign

Morgan Spencer is the director of strategic PR consultancy, Martini Mondays. For her, it’s all about the people, and building those relationships, to think beyond simply achieving column inches and to disrupt this ever-evolving industry. In this episode, we chat all about strategic PR (and what that actually means!), how to use PR to stand out in your industry and how to DIY your own PR campaign. Find out more about Morgan at www.martinimondays.com.au and at @martinimondays on Instagram