238. Daniel Penny, Co-Founder and MD of Mustard Creative, on going beyond the brief, working with agencies, and understanding your influence

In this episode of The Inner Chief podcast, you’ll hear from Daniel Penny, Co-Founder and MD of Mustard Creative Agency, on going beyond the brief, working with agencies, and understanding your influence.

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Daniel co-founded Mustard Creative Agency in 2001 with his business partner.

The agency has worked with well-known brands like Target, Hertz, Hisense, Coles and The Good Guys.

Daniel is also the founder of LearnSpring, an online learning digital platform.

In this episode we talk about:

• Starting a marketing and creative agency from scratch and how word-of-mouth recommendations have fuelled the business since launching;
• Why responding to a brief beyond what is requested is the best outcome for a client;
• Leading an organisation of humans and understanding your influence; and
• His core principles in driving employee and client engagement.

Connecting with Daniel Penny

You can connect with Daniel via LinkedIn

Books and resources

• Almanack of Naval Ravikant - by Eric Jorgenson
• Atomic Habits - by James Clear