251: The Importance of Data Hygiene in Sales Orgs

Pouyan Salehi joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss the importance of data hygiene in sales organizations.

Pouyan is the Co-Founder and former CEO of PersistIQ, CycleIO and now Scratchpad, which recently raised $33M in Series B funding.

Highlights include: the goal of RevOps in today’s sales org (2:13), what to consider before you start tracking data (4:13), how over-collecting data is hurting reps’ productivity (8:50), why a simple approach to data collection is better (9:15), the first step to better capturing your data (14:01), what kind of data to gather for short-term vs. long-term growth (18:00), the important data companies aren’t tracking but should be (19:38), a common area that gets overlooked in data capture (23:08), and how collecting the right data can improve your customer experience (23:24). 

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