Kamal Haasan’s latest film ‘Vikram’ has set the cash registers ringing. Trade estimates say that the film has minted over ₹200 crore in worldwide box office collection so far.
The film has already become the biggest post-pandemic success for Tamil cinema, even though movies like Vijay’s ‘Beast’ and Ajith Kumar’s ‘Valimai’ grossed over ₹200 crore in the box office. It has joined films like ‘RRR’(Telugu) and ‘KGF-Chapter 2’ (Kannada) in doing well across the nation. What’s the secret to success?
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