How Executives Use Social Media to Lead

A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but to be active and connected. 

2,800 readers of financial publications and 3,600 employees in large companies were surveyed worldwide and in-depth interviews were conducted with more than a dozen leaders and their teams at various companies.

• 82% of employees said it’s important for business leaders to use social media to communicate about the company’s mission, vision, values
• 86% of financial publication readers felt leaders should be online
• By a four to one ratio, employees would rather work for a CEO who uses social media than one who does not

Link to the Study

Guest: Craig Mullaney, Partner Brunswick Group
Craig Mullaney is a Brunswick partner in Washington, DC. Craig advises clients on a broad range of critical issues, with a specialist focus on leadership communications and US-Japan cross-border issues.  He is one of the leading authorities on executives’ use of digital media and pioneered Brunswick Group’s Connected Leadership research. He joined Brunswick from Facebook where he led strategic partnerships and founded Facebook’s Global Executive Program. Craig has provided strategic counsel to leaders ranging from former heads of state and Fortune 50 CEOs to presidents of major charitable foundations, scientific luminaries, and numerous TED speakers.  He is a New York Times bestselling author, and a decorated Army combat veteran. 

Salutatorian / BS, History at United States Military Academy at West Point
Rhodes Scholar / MSt. / MSc. Diplomatic History / Economic History at University of Oxford. 

Follow Craig on Twitter @craigmmullaney and on LinkedIn
Craig’s New York Times Bestseller “The Unforgiving Minute, a Soldier’s Education”

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