463: Insights on Persuasion from the Land of Copywriting with Brian Kurtz

Brian Kurtz shares his insider perspectives on persuasion and overdelivering from his legendary career at Boardroom and beyond.   You'll Learn: Why knowing your audience is the biggest key to persuasion The 4 pillars of being extraordinary How to overdeliver at work without burning out   About Brian: Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like.  Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mail in his career. He worked with many of the most legendary copywriters and consultants who have ever lived. Under Brian's marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006). Brian writes and speaks regularly; recent content can be found at www.briankurtz.net and www.briankurtz.net/blog. His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing was released in April of 2019. Brian also loves being a Little League Baseball Umpire. Brian’s book: “Overdeliver” Brian’s prior Book: “The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand” by Brian Kurtz Brian’s former Company: Boardroom Inc. Resources mentioned in the show: Book: “The Origin of Illness: Psychological, Physical and Social” by Norberto Keppe Book: “Breakthrough Advertising” by Eugene Schwartz & Martin Edelston Book: “The Alchemist” by Paulo Coelho Book: “Give and Take” by Adam Grant Thank you, Sponsor! Get affordable therapy on demand with BetterHelp.com/Awesome   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep463 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.