Benefits of a Brand & Content Audit (and how to do one!)

When was the last time you revisited your mission statement?

Do you know your brand values. Does your team? Are you using them as a filter for your business decisions?

What about your idea customer? When was the last time you revisited that persona? Has it evolved? Is there more than one? 

These are all questions to ask yourself when doing a Brand Audit.  And a Brand Audit is the perfect first step to doing a content audit. 

In a content audit you'll ask yourself:
What’s resonating? 
What and where can we repurpose? 
What are we not talking about enough?

How can I used this information to plan my next quarter of content to elevate and expand my impact?

Learn more inside the Content Planning Bundle 

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