202) #ExponentialInsights - Asking the Question Behind Your Marketing Problem

Financial brands will often try to cure a hemorrhage in sales with a marketing bandage.

But my guest, Bo McDonald, the president and CEO of Your Marketing Co., believes that FIs are neglecting to dig deeper to discover the root of their problems.

He argues that fear and lack of commitment have made marketing teams a convenient scapegoat when times get tough - yet that is exactly when businesses should be pushing their brands.

Join us as we discuss:

- (6:24) Asking questions to determine why a marketing problem needs solving

- (9:30) Overcoming fear of failure through perspective

- (19:20) Discerning between passion and commitment to a call to action

Check out these resources we mentioned during the podcast:

• Email bo@yourmarketingco.com
• Twitter @ymcBO  

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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