Tiny Habits: BJ Fogg

What does it take for a person to change? BJ Fogg, founder of Stanford's Behavior Design Lab, says the key to behavior change isn't what we've always been taught. In Tiny Habits: The Small Changes that Change Everything Fogg draws upon true experiments - from his lab and his life - to outline a system anyone can use to create good habits or unravel the bad. In this episode: on making change through design and celebration.