How I failed: the non-alcoholic drink which got pulled from the shelves, with Richard Clark, Founder of Drynks

Richard Clark is now the Founder and MD of Drynks, a non-alcoholic drinks business which raised money on Dragons Den and is growing strongly. But a few years ago he launched another non alcoholic drink, Iron Press, which had a very different outcome.  Having enjoyed huge success at Halewood International with Crabbie’s Ginger Beer, Richard and his team found it easy to get into retailers, but it was then the problems started. Find out what went wrong and what he learnt from it.  Feedback: hello@secretleaders.com  Sponsor links: yotpo.com