There is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance.
Here's what Neil Wilkins discusses in this episode:
Moving from third party to first data by 2023
The onus on quality and compliance
Knowing what you can and cannot do with the data
What to collect and how best to store it
Data for preparing marketing strategy and plans for the coming years
For more content like this, visit Neil Wilkins Online
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