EP505: How to Create Demand for Your Offers

When I was running my consulting business and first started my coaching practice, each one of my clients had specific, varying needs. For this reason, every proposal or solution I offered was custom-tailored to fit them like a glove. They always got exactly what they needed to solve their specific problems, but there’s just one problem with this approach.

 

When you create bespoke, custom-built services, you morph what you offer around what your client needs. This makes marketing and selling super easy. However, what isn’t easy is getting back the hours you spend essentially reinventing the wheel with each and every client, which not only creates so much complexity in your business, but also sucks all your time and energy.

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For those of you who want to stop being the linchpin in your company the way you are now so you can finally create more time and freedom, the solution here is a scalable offer. At Safi Media, we believe in the power of a scalable offer that increases your income without having to increase your effort, but how do you do that?

 

In this episode, I’m first guiding you through how to create a scalable offer. You’ll discover why marketing and selling becomes more challenging when you make this shift in approach, and therefore, how to create demand for the solution you’re now offering.

 

Today on the Power + Presence + Position Podcast:

 

• What a scalable offer means, and how to create one.
• 3 secrets to building the skill of creating demand.
• The pros and cons of creating bespoke consulting or services for every single one of your clients.
• What the pretzel approach means, and why you don’t need to create demand when you use it.
• Why creating demand is a skill that requires a profound shift in your approach.
• How to be effective in creating demand around scalable offers.

 

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• To learn more about the $500K Workshop I'm going to be offering, click here!
• The Devil Wears Prada

 

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