NBSV 125: Why multi-level marketing is unethical, and why it's problematic for the fitness industry
"I've got a great opportunity for you to start your own business and earn extra income on the side!" -- most of us have received an MLM (multi-level marketing) pitch like this from a distant acquaintance after some small talk.
Although they're declining in popularity, MLM is a business structure rampant in the fitness, nutrition, and health space. Beachbody, Arbonne, Herbalife, Younique, Amway...the list goes on. In this episode I share 6 reasons why MLM is unethical, and why it's problematic within the fitness -- and vegan -- realms.
I also discuss why MLM decreases the brand equity of existing businesses, as well as the future of, and alternatives to, MLM.
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