How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event

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In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma.

They cover:

The conventional sales channels utilized by pharma are vanishing. The question that remains... what are they going to do now?

Pharma needs to discover new approaches to promoting drugs and appealing to physicians, and in the long run aim to create a brand-new channel through which they will be able to influence them, says Bozidar Jovicevic, CEO at Evermed.

In this interview, Jovicevic outlines the four key issues plaguing pharma in this space and presents the solutions:

Key Takeaways:

Issues:

• Holding HCP attention
• Uninspired content
• Inexperience
• Outdated processes

Solutions:

• Build rapport
• Rethink innovation
• Centralize digital content
• Aggregate what’s already out there

If you want to learn more about the power that personalized on-demand video content has to engage and educate HCPs at scale on product launches, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

Subscribe here:

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And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Matthew Goodman: https://www.linkedin.com/in/matthew-goodman-16011618a/
• LUCENT biopharma Website: https://www.lucentbiopharma.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/