A “unique men’s fashion destination” that was “born social,” Jack Threads is a brand that understands the difference between customer service and true customer engagement. While the team does a great job of responding to direct customer inquiries, it purposely takes the time to engage proactively in fashion or lifestyle conversations with guys who are in their target audience. “There’s very few places
where guys today can go that are just focused on them,” says David Tull, Customer Engagement M...
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