Synopsis: This podcast series is based on selected chapters from a book detailing Singapore’s experience battling the Covid-19 pandemic. The book - written by journalists of The Straits Times and edited by ST’s executive editor Sumiko Tan - is titled In This Together: Singapore's Covid-19 Story and is available in major bookstores. Details online: https://www.stbooks.sg/
In this fifth of six instalments, ST's executive editor Sumiko Tan looks back at how the government communicated its Covid 19 strategy in the first two years of the pandemic. This included bringing back the 1990s sitcom character Phua Chu Kang to persuade people to get vaccinated, and setting up a hotline call centre during the hurried switch to home recovery in late 2021 when the Delta variant raged.
Highlights (click/tap above): (Headphones recommended)
01:13 Snippet from viral music video featuring actor Gurmit Singh playing Phua Chu Kang; Mr Daniel Lee, an officer from the Ministry of Communications and Information, explains how the video was meant to target those in their 40s and 50s
02:50 Mr Janadas Devan, Chief of Government Communications, on the importance of maintaining public trust
06:54 Learning and adapting: The biggest comms mistake?
08:21 In 2021, the challenge was to get the elderly vaccinated; more music video campaigns rolled out in Chinese dialects, Malay and Tamil
11:25 Ms Liaw Wy-Ning, deputy director of the Case Management Contact Centre, on setting up and manning the Covid-19 hotline during the difficult Delta variant period; dealing with widespread fear, anxiety, confusion
14:25 Minister for Communications and Information Mrs Josephine Teo in Parliament in March 2022
Produced by: Sumiko Tan (sumiko@sph.com.sg), Ernest Luis and Hadyu Rahim
Edited by: Hadyu Rahim
Follow Singapore's War On Covid podcast series here:
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Website: http://str.sg/stpodcasts
Feedback to: podcast@sph.com.sg
Read Sumiko Tan's stories: https://str.sg/Jbhe
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Discover ST's special edition podcasts:
Singapore's War On Covid: https://str.sg/wuJa
The Unsolved Mysteries of South-east Asia: https://str.sg/wuZ2
Stop Scams: https://str.sg/wuZB
Invisible Asia: https://str.sg/wuZn
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Discover more ST podcast series:
Asian Insider: https://str.sg/JWa7
Green Pulse: https://str.sg/JWaf
Health Check: https://str.sg/JWaN
In Your Opinion: https://str.sg/w7Qt
Your Money & Career: https://str.sg/wB2m
SG Extra: https://str.sg/wukR
#PopVultures: https://str.sg/JWad
ST Sports Talk: https://str.sg/JWRE
Bookmark This!: https://str.sg/JWas
The Big Story: https://str.sg/wuZe
Lunch With Sumiko: https://str.sg/J6hQ
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