LIV Golf Tees Off: Will the $2b investment be worth it (The Dive)

“Golf, but louder.” That is the slogan for the latest big money tournament in professional sport - LIV Golf. Run by Greg Norman, backed by the Saudi Government, this tournament is throwing humongous money - aiming to attract top golfers to join this new competition.

The new tournament is proving to be divisive. The Saudi government - who're internationally criticised for their atrocious record of human rights, are investing a rumoured $2 billion dollars in the new venture. One of the world's best golfers - Phil Mickelson - first called the Saudis “scary motherfuckers”, only to then later agree to join the LIV Golf tour for a reported $200 million contract. In this episode, Bryce and Sascha talk about the business case behind this. With LIV Golf now going head to head with the PGA tour, do they expect to make money from it? What’s the return on investment here?

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