77. The New Rules of Marketing & PR

If you think you see patterns in the universe that no one else is seeing, it may be your time to write that book or start that company – according to David Meerman Scott. David is a marketing strategist, entrepreneur, investor, and advisor to emerging companies, and bestselling author of 12 books, including “Fanocracy” and now in its eighth edition, “The New Rules of Marketing & PR.”

David has had a fascinating path to his current success.  From being a “gaijin” (foreign) male model in Tokyo to being the last person to photograph Bob Marley in concert, David is big into surfing, seeing live rock shows (he has kept a spreadsheet since age 15!), and NASA.  

As a professional coach and speaker, he teaches people how to use new real-time strategies to spread ideas, influence minds, and build businesses.  In this episode, I’ll talk with David about his theories and beliefs around passion, connection, and intensity, and his latest views on digital marketing.  From the first social network created by the Grateful Dead to the transparent marketing strategies of businesses like Grain Surfboards and NASA moon travel, David has a lot to say about marketing your business and how it has changed through the years.

Discussion Points

• David’s early years
• How David came to be in marketing
• Seeing patterns in the universe that no one else saw
• Holding on to your passion and convictions
• Grain surfboards, the Grateful Dead, Bob Marley, and NASA
• These marketing strategies can be in any industry
• Hubspot’s B2B marketing
• David’s marketing advice
• Choose the right social platforms – where is your audience? Do you enjoy it?
• Passion, connection, and intensity
• The Grateful Dead and their uniqueness– music and marketing
• Twitter and access to the elites in any field
• AI and machine learning in marketing
• Your biggest impact? Blogger/marketer Seth Godin 
• My key takeaways: 
  • Leaders think and understand quickly 
  • Leaders are passionate about everything they do
  • Leaders focus on high-value activities
• Contact me with questions or comments

Resources:

David Meerman Scott Website 

David Scott LinkedIn 

David Scott Instagram 

David Scott Vimeo 

New Rules of Marketing 8th Edition

“Attention Elon Musk” Blog Post

The Carbon Almanac Book

Brendan Rogers LinkedIn

Brendan Rogers Website

The Culture of Leadership YouTube Channel

The Culture of Leadership LinkedIn

The Culture of Leadership Podcast Archives

The Culture of Leadership Facebook

The Culture of Leadership Instagram

If you have any questions for Brendan around this episode or generally around culture, leadership, or teamwork, feel free to contact him here.