Building a movement and a community around your brand featuring Mallika Malhotra

Mallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author.

For years, she worked in corporate advertising on big brands like L’Oreal, Oil of Olay, and Hidden Valley Ranch.

Now she helps women entrepreneurs master their message, stand out in their crowded market, and develop brands that are magnetic, memorable and money-making. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

TAKEAWAYS:

+ Branding is the reputation you have with your audience. It’s the words they use about your business when you’re not in the room.

+ Branding isn’t your logo, your colors, your fonts, your website, or your social media. They are expressions and demonstrations of your brand.

+ In a noisy marketplace, a brand is important because it increases the perceived value that you have. When you are clear with who you are and what you stand for, it makes the right people come to you, and they are excited to spend money with you. Which gives you a lot of pricing power!

+ When you have strong values, it makes it easier to create a community. And when you can create a community around your values, it creates loyal followers and clients. People want to align themselves with people who think, feel, and act similarly to how they do, so when you can offer that up, it makes your business about more than just your products or services.

Visit the links below to learn more about:

+ resources for this episode
+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode282

Connect with Mallika on Instagram:
https://www.instagram.com/mallikamalhotra.co/

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

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Music courtesy of www.bensound.com