205) #InsideDigitalGrowth - Competitive Intelligence: What’s the Beat on the Digital Street?

With mountains of data at their disposal, financial brands already have what they need to gain real-time insight and strategic foresight into their customer’s needs.

That is the power of competitive intelligence.

In this episode of our Inside Digital Growth series, I address your questions about competitive intelligence. You, too, can use it to empower your teams to get in touch with the ‘beat on the digital street.’

Join us as we discuss:

- Why social monitoring tools are not creepy but cutting-edge (4:22)

- Enhancing relationships with existing business customers (8:18)

- How to use social listening tools to find new prospects (10:42)

Check out these resources we mentioned during the podcast:

- Text your questions to James Robert at 415-579-3002

- James Robert Lay

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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