Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Clarifying Your Message Leads to A More Effective Sales Process
I love sales.
I know most people don’t feel this way about making sales and it took me years to feel like this about having sales conversations.
But now I love the opportunity to meet someone new, to talk about their business and where it’s going, and then I get to help them decide if messaging is the right next step for them.
And the big reason that I can now say I love sales so much is that I know exactly what I’m going to say on that call. I feel confident that I’m in my zone of genius.
So what are the pieces of messaging that you need to have in place in order to have a more effective sales process?
Today we’re digging into a client case study to find out where she was missing the mark and what she did to clarify her messages and make more sales.
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