Messaging Matters: Why You Need To Focus On Your Audience First, Not Your Offer with Brittany McBean

Are you thinking about launching your beta offer?

 

I have an amazing, heated conversation for you all today in this week’s episode of Serve Scale Soar®. I had intended to dive into the topic of beta offers with my guest Brittany McBean, but it turned into so much more than that. We talk about building an audience, nailing your messaging, meeting your audience where they are, and more. 

 

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators. 

 

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our platforms to build up, magnify, and support historically and systemically marginalized people.

 

Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches and funnels through clear messaging and ethical marketing practices. 

 

She'll talk just to hear herself talk, but you'll get the least nonsense out of her if you want to talk about ethical marketing, launch strategy, her journey with infertility & mental health, and open adoption. She also believes in the Oxford comma and will fight you on it.

 

The sky is the limit when we can meet people where they are with your messaging. Tune in to this episode to learn how to do it! 

 

Find the full show notes at www.brandimowles.com/148

 

Resources Mentioned:

Check out Brittany's website: www.brittanymcbean.com

Check out her YouTube channel: https://www.youtube.com/brittanymcbean

Follow Brittany on Instagram: www.instagram.com/brittanylmcbean

Get FREE Research Templates: https://brittanymcbean.com/research

Join Beta To Biggie: https://betatobiggie.com/

 

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: