What3Words: Why an injury can be the best thing to happen to you, with Co-Founder & CEO Chris Sheldrick

We normally can’t see it at the time but bad things often play a critical role in good things happening. As Steve Jobs famously said, it’ll make sense looking backwards. This is exactly what happened to Chris Sheldrick who had plans to be a professional bassoonist but a freak injury changed the course of life. Chris is now the Co-Founder and CEO of What3Words, an alarmingly simple solution to a complex problem you didn’t know we had - addresses. Lots of places don’t have addresses - like a barge on a canal, or a spot on a mountainside. This makes it difficult to deliver or do things at those addresses so Chris’s solution was to turn the world into 57 trillion 3-metre squares and give each of those squares a three word name, e.g. house, dog, car. But it’s one thing haven’t a genius idea. It’s another thing executing on it. Find out how Chris has done it. We talk about: Why a young kid would play the bassoon  How sleepwalking can go wrong Why being polarising is good  How to raise funds Using What3Words to help in disasters The business model Feedback: hello@secretleaders.com  Sponsor links: eveyln.com/secretleaders svb.com/uk transparent.biz/SL vanta.com/secretleaders What3Words The what3words app, available for iOS and Android, and the online map enables people to find, share and navigate to what3words addresses in 51 languages to date.