Smart Marketing with a Sales Perspective with Dan Verley, SVP of Sales at Canon Solutions America

This episode features an interview with Dan Verley, SVP of Sales, Workplace Technologies and Services at Canon Solutions America. Canon provides integrated systems technology that comprise one of the strongest solutions portfolios in the document management industry. Dan has a highly diverse skillset with more than 34 years of proven experience successfully leading both sales and operations.

On this episode  Dan shares his insights into achieving sales and marketing alignment, why having curated content that is easily digestible is important, and why marketing is an invaluable tool when paired with the needs of the organization.

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"Marketing is an invaluable tool and partner. When done well and when paired well, and we all consider the needs of the organization and what role we each play, it’s really a powerful tandem when you go to market if things are aligned."- Dan Verley, SVP of Sales, Canon Solutions America

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Episode Timestamps:

*(02:13) - Dan’s role at Canon

*(02:55) - Segment: Trust Tree

*(08:21) - Why marketing is invaluable

*(10:27) - Segment: The Playbook

*(12:37) - Reasons to have curtated content

*(18:58) - The significance of your website

*(21:19) - Segment: The Dust Up

*(23:49) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

• Connect with Dan on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about Canon Solutions America
• www.caspianstudios.com