S3#12 Binu Jacob - CEO at Nestlé Vietnam: 3 Criteria for an innovative business ecosystem

Binu Jacob is CEO of Nestlé Vietnam from 2020. With strong leadership and firm background in the FMCG industry, he is expected to drive more success for Nestlé Vietnam and move the company forward.

Having joined the Vietnamese market for 25 years, Netslé is now one of the leading FMCG brands among domestic consumers. Seeing the economic potential in this market, Nestlé aims to turn Vietnam into the world’s manufacturing center for processed food and beverage.

In this episode of the Vietnam Innovators, Binu will share with host Hao Tran what makes FMCG Vietnamese market so attractive to FMCG brands, and why Nestlé has still invested in this market after 25 years. Let’s listen to find out!

Don't forget to listen to this episode on YouTube.

And explore many amazing articles at the website vietcetera.com.