#116 HVMN and Ketone IQ: Next-Level Metabolic Health with Ketones for the U.S. Navy SEALs and The Rest of Us | Michael Brandt, Co-Founder & CEO
2022-06-29
In Episode #116, we explore metabolic health with ketones. We’re joined by Michael Brandt, HVMN and Ketone IQ’s Co-Founder and CEO. We cover the basics of ketones, iterating on product, and the company’s $6 million contract with Navy SEALs.
“Your human body is the most advanced piece of technology you'll ever own.” – Michael Brandt
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.danielscrivner.com/notes/hvmn-michael-brandt
FULL TEXT TRANSCRIPT
https://www.danielscrivner.com/notes/hvmn-michael-brandt-transcript/
CHAPTERS
This episode is our definitive guide to metabolic health with ketones. In it we cover:
- (00:00:00) – Introduction
- (00:03:02) – Marathon running and the origin of HVMN
- (00:08:47) – Health via modern nutrition
- (00:10:51) – Ketones as a metabolic substrate
- (00:15:32) – Energy from ketones vs. energy from glucose
- (00:20:52) – How substrates work in the body
- (00:29:08) – Operation Metabolic Dominance
- (00:31:56) – HVMN’s $6 million contract with the Navy Seals
- (00:36:08) – How ketones can improve performance in endurance sports
- (00:49:07) – Iterating on the product and moving from petrochemicals to biochemicals
- (00:59:00) – Ketones as an alcohol replacement in cocktails and more
- (01:05:17) – Educating consumers is step one for growth
As a listener — that’s you — you can try Ketone-iQ and save 10% off today. Simply go to HVMN.me/OutlierAcademy or use code OUTLIER at checkout.
ABOUT HVMN
Michael Brandt is Co-founder and CEO of HVMN, which makes the world's first drinkable ketones. HVMN stands for Health via Modern Nutrition, and in 2017, they launched version 1.0 of their drinkable ketones product. After landing a $6 million contract with the US Department of Defense to study how ketones could improve the performance of our special forces warriors, they launched version 2.0, called Ketone-IQ, in November 2021.
In this episode, we cover ketosis and ketones 101, including what ketones are, how they work, and why they're so helpful for boosting cognitive and physical performance. We compare and contrast ketones with sugar, covering everything from how ketones pass the blood brain barrier to why they provide energy with less oxidative stress. We dive into how drinkable ketones are used by the Navy SEALs and Operation Metabolic Dominance. And we discuss all the work that HVMN has done around bioengineering, manufacturing, and testing to produce their latest product, Ketone-IQ.
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ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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