516: Building an Offline Agency to Multi 6-Figures

This week’s guest took a pain point she was experiencing - finding a nanny for her 3-month-old - and turned it into a multi 6-figure full-time business with 500 nannies across 5 states.

Kristy Bickmeyer started TwinkleToesNanny.com back in 2011 in response to not being able to find a nanny herself.

At least not without going through the “traditional” agency model of paying $1,500-3,000 upfront and with few guarantees it will work out long-term.

Kristy decided to start her own agency without the upfront fees, and with a more streamlined approach and robust guarantees for parents - and it’s snowballed from there.

I love this strategy of taking a fragmented, localized industry and adding a layer of branding and professionalism to it.

This is what 1-800-Got-Junk did in junk removal, and is what Belay Solutions has done in the executive assistant space.

Tune in to The Side Hustle Show interview to hear:

• how Kristy found her first customers
• how she’s scaled into a full-time business with locations in multiple states
• the mistakes and challenges she faced along the way

Full show notes