254: How to Use Comedy To Drive Brand Awareness

Shelby Dash and Kristina Clifford join Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to use comedic content to drive brand awareness.

Shelby and Kristina are professional actresses turned comedic content marketers and the creators of Take2Content.

Highlights include: How the duo went from professional actresses to content marketers (3:01), which comedic tropes lend themselves best to B2B marketing (4:58), how to harness the power of surprise in your content (8:12), how to brainstorm your comedic content (10:22), overcoming the fear of creating out-of-the-box content (13:52), tips for honing your comedic skills (15:15), how to start building comedy into your content (18:25), the importance of production quality (19:30), and how B2B brands can start incorporating more comedy into their advertising (22:45). 

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