From the Archives: Melanie Miller in 2015

Failed launches. Products nobody wanted. A membership site with costly backend problems.

 

Business coach Melanie Miller was so broke she couldn’t pay for a course that could save her from mistakes, so instead she taught herself with a whole lotta trial and error. Now she makes money in her sleep with the coveted evergreen launch model and two online courses.

In this episode you’ll hear:

-- How Melanie lost 70% of her business coaching client base in 6 weeks.

-- How she learned to create a successful online course without investing in any programs or trainings (because she literally couldn’t afford them).

-- What didn’t work when her current offering was a $47-monthly membership program.

-- Why you can’t join either of Melanie’s courses today.

-- Details on the evergreen launch set-up that drives conversions like crazy.

-- How Melanie got over her icky feelings about creating false scarcity in her marketing.

-- How “audience fatigue” has caused a drop in her profits, and what she’s planning to do about it.

-- Melanie’s productivity hack that I’m trying to implement for myself right now.

-- The surprising effect that creating marketing videos had on Melanie’s business.

-- The potential cost of not being yourself early on in your business.