From the Archives: Racheal Cook in 2015

You gotta spend money to make money, and Racheal spends hers on people. People who are doing tasks that SHE could definitely do herself.

You’ve heard it before: don’t be the bottleneck in your business. But it’s so much easier said than done. This interview with Racheal had me taking a closer look at the people I work with, what else they could take on for me, and the possibilities all that free time could lend towards.

In this episode you’ll hear:

-- How Racheal priced her consulting services when she was just starting out with small business owners.

-- How and why she did the opposite of niching down.

-- What Racheal did to boost her sales conversion rate from 1.5% to 4.5% when launching the same program yet again.

-- How you can use video game theory in your programs to increase retention rates.

-- Details on the 6-figure team that allows Racheal to work 30 hours a week running 2 separate businesses, plus her revenue numbers for 2014.

-- How bringing on a CFO has dramatically changed her business for the better.

-- What Racheal isn’t very good at. (Confirmation that she’s not a god among men!)