The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Business:Entrepreneurship
Val Geisler: Selling Out a $5K Program by Getting Specific AF
Val Geisler is a game-changer in the email marketing world. She is an email marketing conversion copywriter and strategist who brings massive value to her clients' businesses with her background in content development, digital strategy, and customer experience. With over a decade of experience working with 7-figure companies, non-profit organizations, and startups, Val has bridged the gap between customers and conversions that enabled her to work with renowned companies such as Beacon, AccessAlly, Women In Digital, and ConvertKit.
Val joins me today to share some of the most significant changes that has happened in her business and the turning point that made her realize she didn’t want to work full-time. She explains why she focuses her efforts on business-to-consumer (B2C) companies as well as why she believes in value-based pricing. She also discusses why not everyone should specialize in email marketing, when to hire a specialist, and how her specialization affected how she prices her services and filters potential clients.
“I’m not saying everyone should specialize in email, because I don’t think everyone should unless you care about it. But specializing has opened up so many opportunities for me that wouldn’t otherwise exist.” - Val Geisler
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This episode is sponsored by… MemberVault
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