Membervault's Erin & Mike: Relationship Marketing, SaaS and Parenting on the Road

Erin and Mike Kelly are the husband-and-wife team who co-founded Membervault, a fantastic tool that allows business owners to sell to their clients without feeling pushy or terrible for selling good stuff. The couple created MemberVault to help business owners increase sales through tracking, gamification, and personalized engagement. Aside from offering an “everything in one place" solution for their client's market, MemberVault continues to amaze their clients with their forever free account where clients can access all of platform’s amazing features.

 

Erin and Mike join me today to discuss what a SaaS platform is and how they make money through this platform. They explain what a “user” is regarding the different plans offered at MemberVault, how they track and engage users, and what made them decide to offer all of the features in the free plan. They also share how they manage to juggle running an online business while parenting two small children, how their family dynamics changed when their children were born and how it impacted their decision to become digital nomads.

  

“Keeping clearly defined roles are really important.” - Mike Kelly

  

This Week on the Get Paid Podcast:

 

• How Erin and Mike get paid at MemberVault.
• The difference among MemberVault’s payment plans.
• How they take advantage of the free plan to streamline their processes and check which training works.
• What is gamification and how this strategy works in keeping users and the conversion of clients.
• What “conversations” are on the platform and how to make them authentic and personalized for your audience.
• What Erin and Mike did before MemberVault and how they came up with the decision to kickstart a relationship marketing business.
• How engagement tracking came into play and why it is one of the things that set MemberVault apart from the other players out there.
• What inspired them to become digital nomads and the cost of living on the road.
• How they avoided internet connection challenges while traveling frequently and working remotely.
• How their onboarding system bridges the gap between the sign-up and the actual use of the system.
• How Erin and Mike work with affiliates as a way to keep MemberVault lean and their overhead low.
• Their average expenses to run the business and sustain their family.
• How their setup of working together impacted their marriage as they take turns getting into deep work mode.

 

Resources Mentioned:

 

• Campendium

 

Connect with Erin and Mike Kelly:

 

• MemberVault Website
• Email: hello@membervault.co

 

 

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Now it’s time to GET PAID

 

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

 

Now, it’s time to go get yourself paid.