Tony Rulli: Referrals, Competitor Friends & The Online Ad Business

Tony Rulli is the Founder and Head of Advertising at Intentional Spark, an online advertising company dedicated to helping entrepreneurs grow their businesses through digital marketing. Tony is the lead strategist for all paid marketing campaigns, including Facebook ads, Adwords, and retargeting campaigns. He holds a bachelor’s degree in Business Administration and Management as well as Entrepreneurship and Marketing from Babson College.

 

Tony joins me today to share how he went from working as a financial analyst to starting his career as an online ads strategist and manager. He shares the challenges he faced while building his business, how he hires and vets new contractors and employees, and his strategy for raising his rates while growing his business. He also shares why he offers referral commissions to his contracting team and how it has helped him grow his business while boosting team spirit and morale.

 

“You shouldn’t feel uncomfortable with asking - or receiving - a referral fee.” - Tony Rulli

  

This Week on the Get Paid Podcast:

 

• Tony’s first entrepreneurial venture, it’s profitability, and why he decided to close the business.
• How we became competitor friends.
• How Tony raised his rates with each new client referral without pushback and what he currently charges clients.
• Tony’s average monthly revenue, average annual expenses, and total profit before taxes.
• The average number of contractors working with Intentional Spark.
• How Tony sources and vets new contractors and employees.
• Tony’s advice for hiring quality contractors.
• The biggest challenge Tony has faced while building his business.
• The impact of taking on the wrong
• Why Tony offers referral commission opportunities to his contractors - and how he structures it.
• Overcomingthe fear of requesting referral fees.

 

 

Resources Mentioned:

 

• 4 Hour Workweek by Tim Ferriss
• Vegabonding: An Uncommon Guide to the Art of Long-Term World Travel by Rolf Potts
• Fizzle
• Upwork

 

 

Connect with Tony Rulli:

 

• Intentional Spark
• Email: Tony@IntentionalSpark.com

 

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Now it’s time to GET PAID

 

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies,and be sure to share your favorite episodes on social media.

 

Now, it’s time to go get yourself paid.