Adrienne Dorison: $120K From a 20-Person Workshop

Adrienne Dorison is the co-owner of Run Like Clockwork, a company designed to help entrepreneurs improve their small business operations and efficiency while increasing profits. Through their workshops, coaching, and consulting services, they help small business owners work efficiently, remove bottlenecks, and build their businesses to - you guessed it - run like clockwork.  She is a certified LEAN Six Sigma consultant, SCRUM expert trainer, and has extensive experience in operational efficiency. She has worked with countless business owners - including micro-businesses and Fortune 500 companies - to streamline their systems, simplify their processes, and create strategic growth while cutting costs, saving time, and expanding their profit margins.

 

Adrienne joins me today to explain her role at Run Like Clockwork and her partnership with Mike Michalowicz. She shares how she achieved $120,000 in revenue from a small 20-person workshop and dives deep into the P&L’s to share the overall monthly expenses her company accrued to host it. She also shares the marketing strategies they used to attract new leads, why they decided to limit the number of company attendees for each workshop as well as valuable insight on how to train team members to feel comfortable and confident in making decisions for your customers on your company’s behalf.

 

 

“Your team members are going to make mistakes because they are human. That’s usually how they are going to learn. If they have a safe space to do that, they are going to be more autonomous - which is exactly what we want.” - Adrienne Dorison

 

 

This Week on the Get Paid Podcast:

 

• How Adrienne got started working with Run Like Clockwork.
• How Run Like Clockwork helps small business owners improve efficiency with their teams, processes, and operational systems.
• What it means to be the bottleneck of your business and how it impacts your growth.
• How to identify the bottlenecks in your course creation and marketing process.
• How to identify if creating an online course is the right decision for your business.
• The Lean Six Sigma tools and framework.
• How Adrienne paid off $50,000 in student debt in 6-months.
• Challenges Adrienne faces as an entrepreneur.
• Adrienne’s partnership with mike Michalowicz.
• The live and virtual workshops available for small business owners at Run Like Clockwork and why they only serve 25 companies per event.
• Evaluating the cost vs. revenue for the $120k 20-person workshop.
• How they attract the most leads for the workshop events.
• Why Adrienne purposely ramped down her personal brand in 2018.
• The ‘transfer of knowledge’ process when training others.
• The importance of explaining why you make specific decisions to new hires - and documenting them.
• How to articulate your decisions to your team that were based on your gut instincts.
• What the business model looked like in her last 7-figure business.
• Adrienne’s perspective on retiring your husband and bringing him into your business.
• How Adrienne fits creating her own social media promotion into her busy schedule.

 

 

Resources Mentioned:

 

• Clockwork: Design Your Business to Run Itself by Mike Michalowicz
• SamCart

 

 

Connect with Adrienne Dorison:

 

• Run Like Clockwork
• LinkedIn
• Facebook
• Twitter
• Instagram

 

 

This episode is sponsored by… MemberVault

 

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Now it’s time to GET PAID!

 

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