Business:Marketing
S6 - E9: Beyond the goldfish bowl: recalibrating our digitised lives
2022-07-01
This episode developed over on LinkedIn, when Ally and Asif discovered a shared love of the tomes: Lost Connections and Stolen Focus, both written by Johann Hari. We know Asif loves a printed book! These books interrogate the impact of digitalisation and social media on our lives, and our ability to focus and make deep and meaningful connections. With a radical new way of thinking about depression and anxiety, what does this mean for marketers, and how can we use these lessons to build relationships with our stakeholders?
Ally Cook is an experienced and confident content creator, copywriter and communicator, with a demonstrable track record of working across print and digital publications to deliver strategic results. When Ally worked for the Chartered Institute of Marketing (CIM), she managed the content & engagement team, she was responsible for delivering a content strategy that met the needs of the CIM’s 25,000+ members and the wider marketing community. She is now the Community Content Manager at WeAre8.
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Resources
Johann Hari - Lost Connections
Johann Hari - Stolen Focus
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Fancy getting in the hot seat and sharing your CommsHero wisdom? Contact Asif Choudry
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This episode is sponsored by Blink. The world's first enterprise app designed exclusively for frontline workers.
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