Launching Listings—The Return

Today, Matt and Garrett discuss launching listings, a topic raised by Garrett which hearkens back to an earlier episode. Together, they emphasize the fact that the way people see you do business in launching a listing will represent you and your business. In addition, our hosts discuss how to use your listing opportunity to showcase how great of an agent you are.

First, the pair describes what constitutes a superior listing and the benefits of an excellent listing launch. Next, Matt highlights an overarching benefit of a listing launch: it clearly shows your clients that there's a process to what you are doing. Furthermore, you will learn that having a process that you never deviate from is vital as it assures your clients of consistent results and builds brand integrity. Finally, Matt walks through a formula you can use to create an iterative step-by-step process to provide clarity and drive consistent results with your clients. 

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Episode Highlights: 

• What constitutes an excellent listing launch
  
• Things to consider in your listing launch
  
• Bad habits in launching a listing
  
• Benefits of a fantastic listing launch
  
• Why process and clarity are paramount in your listing
  
• How to create an effective listing plan

Quotes 

"Your next listing is embedded in this listing. How people see you do business in launching that listing is going to be representative of you, of your business. If you don't take care in that listing launch, if you decide that ‘Well, maybe we don't need this’, people notice."

"There's so much more that you do that people should be aware of. Let's not give them a reason to balk at something, to then not have a conversation with you down the road."

"This is your marketing piece as a listing agent. When you don't fully launch a listing and just throw it out there, you have the general population say, 'No, I'm not going to use it. I'm paying them how much commission for that? No. Not happening.'"

"The other benefit to a listing launch, doing it in a certain way, it highlights you have a process. It also helps you reduce errors that can occur."

"Process makes this thing run so much better, which also helps give clarity to the buying market."

"If you never deviated from your plan, if you always provided that high level, you're protecting your client so that as you go, whatever marketplace happens, we have this plan that produces consistent results."

"Why do those businesses never deviate on their service? Because they know that experience is going to echo out there to either bring that client back or send another client in. And they also want to have brand integrity, and it's easier for them to run that process every time."

"If you're going to create fabled service for your clients and you're looking at this as a long-term business, no matter what the marketplace is doing, you need to always stay consistent with the services you're providing."

"If you have a process that you haven't been using, go back to your process and use it. If you don't have a process, if you're new to this industry, or maybe you've been around for 30 years and never been consistent, sit down and write out what you would want the ideal experience to be if you were selling your home."

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Garrett

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Matt 

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@matthewjbonelli

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