Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
she drives mobility

she drives mobility

Society & Culture

Celina Negro: Why do we need new communicative framings to win people over to the path to a car-free society? And what do these look like?

Celina Negro: Why do we need new communicative framings to win people over to the path to a car-free society? And what do these look like?

2022-07-03
Download Right click and do "save link as"
  • Both pull and pull measures are needed for a transformation towards sustainable mobility
  • There is an „Implementation gap“: pull measures are politically preferred due to fear of low public acceptance of push measures, among other reasons.
  • Mobility research and planning: focus on how to best combine different measures, but not the importance of communication
  • The work is not a „how to do it“ guide, but is about working out which aspects should be taken into account with regard to public acceptance.

Conclusion and proposed solutions and suggestions:

New approach: Problematise congestion, parking, increasing number of cars and focus on structural problems (guiding principle of the car-right city) instead of problematising individual behaviour. It has greater potential to cause a critical reflection of the status quo and thus agreement that something has to change about the current situation.

These arguments are more tangible, less likely to lead to a sense of attack on oneself and the current mobility style.

Interplay of problematisation and solutions:

Initiative: reduction of private cars is the solution
Not all of the problems mentioned can be solved by reducing the number of private cars. It also requires infrastructural changes as well as societal and institutional changes.
A focus on car reduction alone therefore makes the arguments less convincing for many.

Motivational function: Vision of a liveable city
Initiative: Vision of a liveable city leads to a better quality of life
Many people understand the campaign as a conflict between car drivers and cyclists, the vision is not in the foreground (e.g. strong focus on forms of transport and comparison between bicycles and cars in the problematisation).
The frame of a liveable city is not yet an established idea in people’s minds. There is a lot of uncertainty about what a liveable city means, how mobility and quality of life are related.
Whether people understand and share the vision is one of the most important points for acceptance of restrictive measures.

On the one hand, imagination is related to experiences and their evaluations (e.g. satisfaction with parklets), but also the way of communicating the visions must appear realistic.

Rhetorical means and visual material
The term car-free should be avoided. It does not correspond to reality and creates unnecessary resistance.
Visual material: futuristic drawings convey a utopian image, pictures of real people ensure that people can identify with the goals and goals seem realistic.

Ideas (frames) that stand in the way of restrictive measures:

  • Cars are an integral part of modern cities and societies.
  • free choice of transport is considered a fundamental right
  • economy is dependent on revenues from the car industry and related services
  • Car-restrictive measures are an idea of the Green Party
  • Car-reducing measures ruin retail trade

Problematisation of automobility

  • Initiatives emphasise health, road safety, land use justice, environmental impact
    This is of
  • „too familiar“ and not tangible / directly perceptible
  • Aims at rational decision making
  • Built on the knowledge deficit model (which does not actually exist, but is subjectively not necessarily perceived as „true“)

Strong focus on comparisons between forms of transport

  • Leads to people feeling personally attacked

Für Barrierefreiheit oder zum Sprachen lernen: Hier findet ihr das vollständige Transkript zur Folge:

Hier gehts zum Transkript

Transkription unterstützt durch AI Algorithmen von Presada (https://www.linkedin.com/company/presadaai/)

view more

More Episodes

Verfassungsbeschwerde: Friedliche Klimaproteste vor Gericht – Ist unser Recht fit für eine Welt in der Klimakatastrophe?
2024-09-22
Claudia Kemfert, Manuel, Julien: "Unlearn CO2" - geht das überhaupt?
2024-09-08
Christoph Störmer: Warum klagt ihr erneut für das Klima und eine gute Zukunft für alle?
2024-08-25
Ingrid Brodnig: Das mit den Fakten kommt nicht "durch", was tun in Zeiten der verrohten Debatten?
2024-08-11
Maren Urner und Jens Foell: Wie schaffen wir radikale Transformation und welche Rolle spielen dabei unsere Emotionen?
2024-07-28
Endlich beschlossen - und nun? Was bedeuten die Novellen des Straßenverkehrsgesetzes, der StVO und das Urteil gegen Gehwegparken in Bremen?
2024-07-13
Ein Monat "Raus aus der AUTOkratie" - Rückblick und Ausblick auf meine Reise zum zweiten Buch.
2024-06-30
Wolfram Uerlich: Wie wird das private Auto Teil vom Öffentlichen Nahverkehr?
2024-06-16
Alexandra Baum: Was haben schöne Textilschlösser aus Leipzig mit der Mobilitätswende zu tun?
2024-06-02
Louisa Schneider: Warum ist auch dir Gerechtigkeit wichtiger als CO2?
2024-05-19
Jacob Spanke: Warum brauchen wir nur maximal zehn Millionen Autos, um in Deutschland mobil zu sein?
2024-05-05
Wer gefährdet eigentlich wen? Lastenräder Kinder oder Autos Kinder in Lastenrädern?
2024-04-21
Wir wollen einfach nur sicher Radfahren - Gedenkepisode für #natenom.
2024-04-07
Ulf Buermeyer: Wie ist die Lage der Katja Diehl nach fünf Jahren She Drives Mobility?!
2024-03-26
Christian Stöcker: Wie schaffen wir es, dass Männer endlich nichts mehr verbrennen (wollen oder müssen)?
2024-03-24
Michael Peterson: Was macht grad Spaß am Job des Vorstand DB Personenverkehr?
2024-03-10
Thorsten Gröger: Welche Positionen vertritt die IG Metall gegenüber der AfD und der Transformation der Autoindustrie?
2024-02-25
Rainer Mühlhoff: Warum ist für dich der KI-Hype in der Autoindustrie Zeichen von Verzweiflung und nicht von Kompetenz?
2024-02-11
Unsere Worte sind unsere Waffen - was hat das mit künstlicher Intelligenz zu tun, Eva Wolfangel?
2024-01-28
Ihr fragt, Katja antwortet. Eine Jahresbeginnepisode gegen Sprachlosig- und Gleichgültigkeit.
2024-01-14
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com