Pitching a Podcast Sponsor: How to Write a Winning Pitch Email

In this episode, we give tips on how to craft the perfect pitch email to grab the attention of a potential sponsor. 

TIPS FOR MAKING A GOOD FIRST IMPRESSION

1. Do your research: look into the brand to be sure they are a good fit & customize the pitch with information about the potential sponsor
2. Look the part: use a pitch deck or one-pager to show you mean business! Check out our previous episode about how to make a pitch deck or one-pager here: https://www.buzzsprout.com/328913/10857825
3. Be clear & confident: be concise, friendly, & confident in the way you write your email

CREATE AN EMAIL TEMPLATE
Creating a word document and saving it as a template to copy & paste into the body of an email will save lots of time!

A pitch email should have three basic things: 

• Podcast name and a brief description
• Why you think the sponsor would be a good fit
• Links to the podcast website & socials

Remember, be personable and friendly!

Things to avoid:

• Complaining about how hard it is to find sponsorships
• Including large attachments such as audio files or press kits 
• Asking for too many sponsorships upfront

WHERE TO FIND SPONSORS:

Cold Email

• Target emails to appropriate brands
• Listen to other podcasts in your niche to find brands interested in podcast advertising
• Try finding a local company with a digital storefront

Podcast Ad Marketplace

• Podcorn.com
• Gumball.fm

Agency or Network Representation

• Advertisecast.com
• Midroll
• True Native Media

Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!

Podcasting Q&A is hosted by Jordan Blair @jordanpods