Business:Marketing
From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim
2022-07-05
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Today we're joined by David Hieatt, founder of Hiut Denim Co., and The Do Lectures.
What we covered in this episode:
- How to pronounce Hiut and its origins
- What inspired David to start a jeans company
- Pitching a business aged 14
- Raised by wolves at Saatchi and Saatchi
- Setting up their first business Howies
- Surviving without pay for 6 years
- How it feels to sell your business
- The impact of having a dad in the merchant navy
- The importance of making people feel something
- Having a purpose and bringing your values to work
- How to find your purpose
- Why saving Britains biggest jeans factory inspired David to create Hiut
- Coping with 6 months orders in one month
- Why a newsletter is your most important communiction tool
- Getting geeky about newsletter stats
- Trying to beat your best newsletter
- Writing a book in 30mins a day
- Learning from Paul Arden
- The importance of choosing your boss carefully
- Focussing on being the most influential 30 person jeans company
- Being better today than yesterday
- Saving the planet with the No Wash Club
- Coping with 3 years of repairs in 3 months after offering free repairs for life
- The 88 hours it takes to win business
- The inspiration behind the DO lectures and the irony of 'doing one thing well'
- Don't just stand there, do something. Making change happen.
- Selling tickets to Do lectures out in an hour
- Talks from a cowshed in west wales
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