Building Your Personal Brand

Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Melissa Swader, an award-winning businesswoman and published author of One Yellow Brick, and president of Ruby Red Media, a full-service national media & marketing agency, about how multifamily marketers can up their personal branding.

Here’s what you’ll hear about in this episode:

• What is personal branding (0:35)
• How personal branding helps a company's marketing efforts (1:05)
• Key elements to growing your personal brand (3:06)
• Marrying your own personal branding with your company's (4:08)
• Advice for marketers (5:45)