How to Create a Pre-Launch Strategy That Sells Out Your Offer, with Brenna McGowan

Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy? 

In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. 

How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they’re sold before it’s even available? This is a topic that so many people get hung up on, but it’s completely possible. 

Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy with her Build-a-CASE framework.

In this episode, you’ll learn:

• What’s required for a successful launch
• Why empathy is so important when it comes to launching
• How far in advance you need to start your pre-launch strategy
• What the “Build-A-CASE” framework involves
• Why voice-of-customer research is so important
• Why levels of awareness matter in your strategy
• What’s involved in Brenna’s sub-framework Set-The-PACE
• How stories help establish a connection with your audience
• How this method can be adapted to evergreen launches

Links & Resources:

• The Art of Online Business website
• DM me on Instagram
• Visit my YouTube channel
• The Art of Online Business clips on YouTube
• Full episodes of The Art of Online Business Podcast on YouTube
• The Art of Online Business Podcast website
• Check out my Accelerator coaching program

*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Brenna McGown’s Links: 

• Get the Pre-Launch Cheat Sheet
• Check out Brenna’s website
• Follow Brenna on Instagram
• Connect with Brenna on Facebook

Full show notes available at www.rickmulready.com/614

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