303 - Should B2B Companies Have an Influencer Strategy? (and more) | TikTok Live x7

Every Tuesday at 5:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 7th installment (and best yet) we cover:

- How to transition from a sales role into marketing

- How to test messaging before it's deployed to sales

- Community as a B2C marketing strategy

- The 3 types of demand (creating, capturing, and damming)

- Demand creation vs. ABM

- How B2B companies should think about influencer marketing

- And much more!

Join us every Tuesday at 4 PM ET to ask your question on TikTok by following @chriswalker171

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.