Broken Coaching Methods (and How to Make Sure You’re Not Using Them) with Dr. Shannon Irvine

I hate to say it, but I think it’s an important realization: the coaching industry is broken.

What most coaches don’t realize is that they are working against the way the brain is wired to get results for their clients.

So many well-meaning coaches have learned broken coaching methods, which means they are coaching the wrong way! 

It means they are coaching symptoms instead of the source causing the symptoms.

And if you’re one of those coaches, let me tell you: it’s not your fault! 

There is no governing body – no regulation – in the coaching industry. Which is why just about anyone can become a “coach”.

Even though these coaches mean well and their heart is in the right place, because of these broken coaching methods – they could be causing more harm than good. They could be causing their clients to work harder in all the wrong ways, which stops lasting and genuine transformation.

In this week’s episode of the Epic Success Podcast, I talk about the broken parts of the coaching industry. Coaches are needed now more than ever! As a coach, we need to show up big, serve deeply, and help guide people to the best version of themselves. 

Coaching clients to ”just work harder” or “stay motivated” or “keep pushing and it will happen” just doesn’t work – their brains are wired differently than yours! To get lasting transformation, you have to provide source-based, brain-based methods with the Neuro Coaching model™.

If you want to learn how to create source based coaching transformations and get breakthrough results for your client – at the source – then turn up the volume and join me!

The biggest take-aways from today’s episode are:

• Telling people what they should think does more harm than good!

Everyone’s brain is wired differently. Your brain is wired differently than your client’s brain. When you tell someone to do what you did or think how you think, you’re causing them to work against the way their brain is wired. They have to know the way their own brain thinks so that they can start thinking in a way that works for their advantage. [3:03]

• We have to do source-based or brain-based coaching – not symptom-based coaching.

Real coaching – the coaching that provides lasting transformation and authentic breakthrough – is source-based. As a coach, you have to get to the root, get to the source of the unwanted actions. We know through the STEBDAR method that it’s the automated beliefs that make up 80-90% of decisions and actions. As a coach, are you getting to the source of those beliefs? Or are you coaching based on symptoms? [6:06] 

• Transformed people transform people. 

I know that you have a big heart that loves to show up and serve in a big way! I know that because that’s who coaches are at their core, and that’s why you’re here. When you experience true transformation, you can’t help but want to share that transformation with others. It’s in our nature. It’s time to start transforming people at the source, with brain science! [12:15]

I know that you want to see lasting transformation in your clients. I know you want your clients to have a transformed mindset – rewiring their brain to create the life they’ve always dreamed of having. 

I also know you want sold out coaching programs!

You can be the coach that creates lifelong, source-based transformation rooted in science. And I’m here to help you do it! 

P.S. - Want to dive even deeper into how to find and close coaching clients, then get them lasting, transformative results?

Then you won’t want to miss my NEW 6-Figure Freedom Workshop series! In this FREE 3-Day event, you’ll learn the same step-by-step process I teach in my SINC Neuro Coaching Certification program that helps them build 6- and 7-figure coaching businesses.

The workshop runs LIVE July 5-7, 2022. Sign up today to discover how to use this process to create massive leverage in your business and:

• Crack the code on the 3 most effective ways to find THE EXACT people who need your coaching so you can quickly build an engaged audience of ideal buyers for your coaching programs
• Create and sell a high ticket group coaching offer that creates massive time leverage in your business and deep transformational change for your clients
• Walk away with an amazing tool you can use with your clients (and yourself) to build confidence and belief while creating REAL TRANSFORMATION. 

Click here to register for the 6-Figure Freedom Workshop Series.