Stories and Strategies for Public Relations and Marketing
Business:Marketing
Finding Your Niche Skill or Authority to Future-Proof Your Career
2022-07-10
In the work world the true generalist is very different from the specialist.
The specialist tends to have a deep understanding of a certain content area while the generalist has a broader scope of the work landscape. The pros of being a generalist are understanding connections between departments and, theoretically, the ability to adapt to handling many different tasks. The cons include exhaustion from doing too many tasks over time (we tend to reward good workers with more work).
The benefits to being a specialist include having a deep knowledge with less competition, but the cons include the need to avoid becoming obsolete as technology continually changes.
The school of thought has always been that there are more opportunities for the Generalist. Are there? Has that started to change? As the Gig Economy begins to grow, and the work atmosphere is forever changed by COVID, it’s becoming increasingly clear we are living in a Specialized World.
Guest: Talia Beckett Davis
Pink Pearl PR
Founder Women in PR
Contact Talia
talia@womeninpr.ca
talia@pinkprfirm.com
publicrelationsacademy.com
https://womeninpr.com/
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